"Winning" in marketing refers to achieving the desired outcome of a marketing campaign, which is typically increased sales and/or increased brand awareness. There are several strategies and tactics that can be used to win in marketing, including:

1. Conducting thorough market research: Understand your target market, their needs and behaviors, and what they respond to.

2. Identifying a unique selling proposition (USP): Determine what sets your product or service apart from the competition and highlight it in your marketing messages.

3. Creating a strong brand: Establish a consistent brand identity and messaging that resonates with your target market.

4. Implementing an effective marketing mix: This includes the right product, price, place, promotion, people, process and physical evidence.

5. Measuring and analyzing results: Use data and analytics to track the success of your marketing campaigns and make adjustments as needed.

6. Continuously testing and optimizing: Continuously testing different marketing strategies, tactics, and messaging to see what works best.

7. Building relationships: Building strong relationships with customers, partners, and influencers can be key to long-term success in marketing.

It's important to note that winning in marketing is not a one-time event but a continuous process. A well-executed marketing strategy should be flexible, adaptable and responsive to changes in the market.

Marketing 101